Senior Communications Associate, Sightline Institute (formerly Northwest Environment Watch)
Overview:
Sightline Institute is a 15-year-old non-profit research and communication center—a think tank—with a mission to bring about a healthy, lasting prosperity in the Pacific Northwest. We stand for community, fairness, opportunity, and responsibility.
Sightline seeks a full-time senior communications associate to help package and market our research to target audiences of Northwest media and influential northwesterners; and to help build that audience over time. She/he will plan marketing and PR campaigns around priority products such as our daily news service (Sightline Daily), policy reports, or graphic tools we want audiences to share widely; develop longer-term partnerships and promotions aimed at getting our messages in front of audiences; and oversee our email outreach. The ideal candidate would have solid experience in marketing (particularly digital marketing), PR, and events.
Sightline is a smart, fun, productive office of 14 dedicated professionals that offers a terrific benefits package and flexible working environment to employees. Over the past three years, our size and influence on Northwest policy has grown steadily. If you’re passionate about developing creative marketing and media approaches for policy-oriented messages; if you love building audiences for work that matters; and if you’re willing to move heaven and earth to bring about a brighter future in the Northwest, we want to meet you!
Responsibilities:
Manage marketing and PR campaigns for Sightline research (roughly 50% of time)
- Plan and execute marketing and PR campaigns aimed at increasing brand awareness of Sightline within key audience segments (such as elected officials or media), or at encouraging our audiences to use or share a particular set of messages or research product.
- Plan and execute campaigns specifically aimed at building Sightline’s online audience (eg, “share with a friend” campaigns to promote email newsletters; co-promotions with other organizations).
- With other communications team-members, coordinate Sightline’s overall marketing and PR strategy.
Oversee regular email outreach and some web production (roughly 30% of time)
- With help of a part-time production assistant (whom the senior communications associate oversees), coordinate Sightline’s email outreach, following best practices for online communication. Regular products include our monthly newsletter (which may be redesigned this year) and action alerts about specific products aimed to encourage our audiences to share our messages widely.
- Track and report on email and web stats to inform how we can improve our online communications strategy. Oversee work of production assistant to manage email lists, some web production, and image management.
Events and miscellaneous (roughly 20% of time)
- Serve as project manager for speaking engagements and sponsorships, identifying key opportunities to further Sightline’s communications goals. Occasionally coordinate smaller targeted events such as policy briefings or roundtables and coordinate partnerships with other groups.
- With help of production assistant, help oversee design/layout production for reports and books and assist with graphics production.
- Contribute to overall communications strategy and decision-making, helping make the team and Sightline’s work more effective.
Additional Qualifications:
- 4+ years of strategic marketing and PR experience in campaigns, think tanks, or advocacy settings—particularly to audiences of media and policymakers.
- Strong skills in email and online marketing, particularly in building audiences for websites and email products, using tools such as online marketing campaigns, advertising, and promotions.
- Strong public-relations skills, including writing press releases and op-eds, pitching feature stories and op-eds, developing media relationships.
- Effective writer and public speaker
- Outgoing, enthusiastic, and highly collaborative team player with a positive attitude
- Self-starter with demonstrated ability to successfully manage multiple tasks and projects, set priorities, and incorporate feedback from others
- Solid computer skills, including proficiency with Microsoft Office software, some knowledge of html and content management systems, email marketing databases, and graphics programs.
- Unquestionable integrity and excellent references
Salary & Benefits:
This is a full-time position reporting to the Communications Director with a starting salary of $40-44k (+ 10% retirement), depending on experience. Generous personal leave and benefits package, including: four weeks paid vacation, ten sick days, nine holidays, health care and dental coverage, retirement plan (provided through an employer contribution equal to 10% of salary), tax-deferred savings through a 403(b) plan, and professional development opportunities.
To Apply:
Email a cover letter and resume (email with attached PDF files highly preferred) to Mieko Moody at mieko@sightline.org.
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